CUPRA’s Strong Presence in Padel Sponsorship – Driving the Sport’s Growth Worldwide

Anyone following padel in recent years has likely noticed the prominent role that CUPRA plays in supporting the sport. The Spanish automaker has made significant investments in padel sponsorship, reflecting a deep commitment to padel’s growth and popularity on a global scale.

In 2019, CUPRA began its journey in padel sponsorship by becoming the premium sponsor of the World Padel Tour (WPT). This partnership strengthened further in 2020 when the CUPRA Formentor was designated as the official car of the WPT, featured at all major professional tournaments. CUPRA’s involvement in the tour has only grown, with its branding visible at events, supporting both player engagement and audience experience. (cupraofficial.com)

CUPRA has also extended its support through collaboration with the International Padel Federation (FIP). In 2021, the brand became the title sponsor of the CUPRA European Padel Championship, held in Marbella, and actively supported FIP’s global events, including the CUPRA FIP Tour. This circuit, comprising over 65 matches across Europe and Latin America, has strengthened the brand’s connection with padel and provided greater exposure to both seasoned players and emerging talent. (cupraofficial.com)

Additionally, CUPRA has established the CUPRA Padel Tribe, a community of world-class players like Alejandro Galán, Fernando Belasteguín, Pablo Lima, and Ariadna Sánchez. This initiative showcases CUPRA’s commitment to nurturing top talent and supporting the sport’s development on a global level. The Padel Tribe embodies CUPRA’s dedication to excellence, teamwork, and innovation in sports. (cupraofficial.com)

CUPRA has established a notable presence in Estonia’s padel scene through strategic partnerships and sponsorships. In February 2023, CUPRA, represented by AS Topauto, entered into a collaboration with the Estonian Padel Association. This partnership designates CUPRA and Topauto as the main sponsors of the association and the Estonian padel national team. As part of this agreement, the association’s Grand Prix series has been renamed the CUPRA Padel Tour, featuring three competitive classes: Topauto A-class, Sportland B-class, and Sportland C-class. The series culminates in a year-end Masters tournament, where the winners are awarded the use of a CUPRA vehicle, provided by Topauto.

This collaboration underscores CUPRA’s commitment to supporting and promoting padel in Estonia, enhancing the sport’s visibility and providing valuable opportunities for local players to compete and develop their skills.

CUPRA’s unwavering support for padel reflects its core values of passion, performance, and innovation. By partnering with one of the world’s fastest-growing sports, CUPRA aligns its brand with an active, energetic lifestyle, appealing to a global audience. Through these efforts, CUPRA has become a key figure in padel’s expansion, reinforcing its influence both nationally and internationally and ensuring that its name remains synonymous with this vibrant sport.